Following change in regulations, Greenfield cannabis seed bank founder shifts gears to massage therapy - The Recorder

[ANTHONY CAMMALLERI]

Massage therapist Daniel Rosen in his Greenfield office at 51 Davis St. STAFF PHOTO/PAUL FRANZ

Massage therapist Daniel Rosen in his Greenfield office at 51 Davis St. with his children, Akasha, 4, and Kaya Zohar, 7. STAFF PHOTO/PAUL FRANZ

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GREENFIELD — Roughly two years since a change in state Cannabis Control Commission (CCC) seed regulations prompted Daniel Rosen to close his 51 Davis St. cannabis seed bank, the entrepreneur is back in business in the same location as a licensed massage therapist.

Shortly after Rosen and his business partner Angelo Ferrer opened their cannabis seed business in 2023, the CCC changed its guidelines to allow only licensed cannabis retailers and delivery services to sell seeds, prompting Rosen to close his doors. That’s when Rosen, still bound to a three-year lease for his Davis Street location, enrolled in The Massage School in Hadley, where he earned his massage therapy license.

“We put in about $20,000 and then all of a sudden, we just lost everything. ... We held onto the space because we had locked into a three-year lease and it just drained both of us — it was really challenging,” Rosen said. “It was quite a roller coaster ride, but now, after the two years, I finally have landed in this space where I’m actually working directly, energetically, with people, one-on-one.”

Using CBD-based massage oils and creams, Rosen, whose new practice opened Jan. 8, now sees about nine clients regularly, who he massages for both clinical and relaxation purposes.

Rosen explained he hopes to bring an extra business into his second-floor space’s extra room, noting that he only needs to use the massage room for appointments a few times a week, and he is interested in sharing the area with another therapeutic business. He said after leaving a career in sales, working directly with clients has been a refreshing change of pace.

“A lot of them have been coming for very specific things — there’s a woman with a hip replacement and there’s somebody that had cancer that’s been in touch with me after a [surgery],” Rosen said. “One person out of the eight or nine came in and just said, ‘Hey, I just want to feel good. I’ve got a job interview tomorrow. I just want to be relaxed.’ I’m really here to be able to do deeper therapeutic work, where I can build longer-term relationships with people for things like long-term pain management.”

Rosen said he charges $90 for an hour-long massage and $145 for a 90-minute massage. His hemp-infused massages cost $110 for an hour and $160 for 90 minutes.

“If you schedule an hour with me, we’re probably going to be here for an hour and a half. Sometimes I’m here for two hours and I don’t ask for any extra compensation,” he noted. “There’s work that we start doing, it takes a certain amount of time to get it done, and that’s what I’m able to do here in a private practice.”

All services are by appointment only. For more information, visit danielrosenlmt.com.

Anthony Cammalleri can be reached at acammalleri@recorder.com or 413-930-4429.

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